The track record of publishers branching out into ad tech is mixed. Future believes its new monetization offering can succeed...
Month: June 2024
It's Always Sunny in Philadelphia character Mac, played by Rob McElhenney, had a long-running obsession with now retired Major League...
Direct-to-consumer (DTC) brands, historically very performance-driven, are breaking away from walled garden metrics from platforms like Meta and Google, relying...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Programmatic Standoff Agencies sing the praises of open...
Being able to share information about a group of people without compromising any individual person’s privacy kinda sounds like a...