After a deal drought in 2023, mergers and acquisitions in adtech are heating up. Adtech-focused investment bank Luma Partners said there were almost twice as many significant, scaled adtech transactions in the first half of 2024 compared to the first half of 2023, according to senior associate Michael DeMarseilles. More specific data isn’t available until…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Netflix Sets Up Killer You Marketing Activation With Penn Badgley
5 Ways Brands Can Weather a Tariff Storm as Consumer Spending Shifts Toward Value
Creativity shines