Lego Hands Global Media Account to Publicis One

The Lego Group has appointed Publicis One as its global media agency following an 18-month pitch, ending its seven-year relationship with IPG’s Initiative. Publicis Groupe’s interconnected cross-agency model, led by Starcom, will now oversee the Danish toymaker’s media budget, which is estimated to be worth over $ 410 million annually per COMvergence. “We were impressed with…
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