Comedy is a powerful marketing tool, and many ad world mavens have long understood its intrinsic value as a clutter buster, brand builder and attention grabber. And in 2024, the Cannes Lions International Festival of Creativity finally got hip to the rib-tickling genre, after at least a decade of handing out hardware disproportionately to weighty,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Elections, Olympics, Cookies, Oh My! Approaches to Experimentation in 2H 2024
This Startup Is Serving Up A Cocktail Of CTV And DOOH
Phantom Billstickers goes green with Ad Net Zero partnership