WOO Congress 2025 heads to Mexico City for the first time

LONDON, Friday: The 2025 World Out of Home Annual Congress is heading to Mexico City from June 4th to 6th. This will be the first time the event takes place in Latin America, following its successful debut in Asia earlier this year in Hong Kong, which saw over 500 delegates attending.

Helping to host the 2025 event will be ALOOH, the trade body representing Out of Home in the region. Formed in 2018, ALOOH’s leaders, Gabriel Cedrone (President) and Guillermo de Lella (General Manager), are Vice Presidents on the WOO Board.

WOO President Tom Goddard says: “WOO is the only global media organization that represents equally all main markets and it’s right that we should now go to Latin America, a dynamic, rapidly-growing market in every respect.”

“Mexico City is a fantastic venue and our 2025 Annual Congress will be a major stepping stone as we reinforce Out of Home’s status as the most progressive and effective non-online global medium.”