In 2022, McDonald’s set out to jumpstart its marketing efforts to build more brand love with more than just kids. Going for the young adult market meant appealing to Gen Z’s sense of nostalgia. The brand and its agency partner Wieden+Kennedy, had already succeeded with its “Famous Orders,” where celebrities like Mariah Carey, J Balvin…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Everyone must go Tourism NZ campaign is no 100% Pure… But this might just work
Waka Kotahi tackles drug driving with FCB and MBM
Unbound joins HubSpot for elite client data