Effie Case Study: How McDonald’s and W+K NY Executed the Cactus Plant Flea Market Happy Meal

In 2022, McDonald’s set out to jumpstart its marketing efforts to build more brand love with more than just kids. Going for the young adult market meant appealing to Gen Z’s sense of nostalgia. The brand and its agency partner Wieden+Kennedy, had already succeeded with its “Famous Orders,” where celebrities like Mariah Carey, J Balvin…
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