The Business Marketing Group and Paslode team up for power play

AUCKLAND, Today: The Business Marketing Group is excited to partner with Paslode, a leading power tool brand and part of ITW, a Fortune 200 company. This collaboration aims to boost Paslode’s brand presence.

The agency will develop a compelling brand strategy to highlight Paslode’s innovative products and strong industry legacy. They aim to create a distinct and appealing brand identity.

Additionally, The Business Marketing Group will manage marketing communications, producing engaging content for both Australia and New Zealand to ensure consistent and effective messaging.

They’ll also handle media planning and buying to maximise Paslode’s reach and visibility, leveraging their expertise to drive growth and enhance brand equity in these markets.

• the-business.co.nz