Ad Spend Growth Slows While Some Usage Stalls: TikTok Stats Since the Ban Threat

Ad spend on TikTok year-over-year has been growing, but that growth has cooled since a potential U.S. ban was announced in March. Meanwhile, the platform’s user growth, especially among younger people, is flagging, according to data shared by five sources. TikTok’s ad spend in March–the month the potential ban was announced–was up 19% year-over-year, according…
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