Ice cream brand Haagen-Dazs is entering the highly competitive Super Bowl ad mix, as it has purchased national airtime during Super Bowl 59. The brand is in the game for the first time in its more than 60 years in business. The brand is now found in 25% of U.S. households, and Haagen-Dazs decided the…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Do You Solve A Problem Like TV Measuring? Maybe This CIMM Report Will Help
Westfield celebrates the season with ‘Feels Like Christmas’
The New Rules of Marketing With Gary Vaynerchuk