November 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Reaching LGBTQ+ Consumers Is Important All Year Round – And Here’s How To Do It

Rainbow-themed marketing schemes were muted during Pride Month this year, continuing an unfortunate trend of brands moving away from marketing to the LGBTQ+ community. Experts weigh in on how to effectively reach and resonate with this audience, despite a dearth of identifiable data.

The post Reaching LGBTQ+ Consumers Is Important All Year Round – And Here’s How To Do It appeared first on AdExchanger.

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