December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Etsy’s Ad Is a Love Letter to Human Craft in a Tech-Obsessed World

Etsy has issued a rallying cry in our increasingly automated, tech-obsessed world: Keep commerce human. The brand’s new campaign, by agency Orchard Creative, emphasizes its human side, with real sellers starring in the ads. It includes a TV commercial, billboards and social media running across the U.S. and U.K., as well as during the Paris…
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