Waitoa and Quantum Jump serve up flavour

AUCKLAND, Today: Waitoa Flavour Kits are here to solve your mid-week meal dilemma! They’ve partnered with Quantum Jump to spread the word about this unique product transforming dinnertime.

Combining succulent free-range chicken with an innovative flavour disc, you can whip up a tasty Thai Green Chicken Curry or Creamy Pepper Chicken in minutes. Just brown the chicken, drop in the disc, add coconut milk or milk, and let the flavour infuse.

Ben Ward, Marketing & Category Manager at Waitoa Free Range Chicken said, “We gave Quantum Jump the challenge of introducing Kiwis to this fresh take on dinner. Given this product is a first in New Zealand, the creative not only needed to be clever and cut through, but also educate New Zealanders about the disc and how it makes dinner simple.”

“The key ingredient here is of course Waitoa’s free range thinking. They’ve developed a delicious product that makes life easier for us all.” – Ben Goodale

Ben Goodale, CEO at Quantum Jump, explained, “The key ingredient here is of course Waitoa’s free range thinking. They’ve developed a delicious product that makes life easier for us all, so we needed to pair this with equally flavour-packed creative and demonstrate how it could help New Zealanders simplify their evenings.”

“Our key insight was that Kiwis, particularly a younger demographic, are after an easier way to do dinner. They want fakeaways and they want them fast. We translated this into the notion of shortcutting your meal without shortcutting the taste,” continued Goodale.

Targeting younger SINKs and DINKs, this social-led campaign is backed by OOH ads near supermarkets. PR activities through PR Partners include trade and lifestyle media, TikTok, and Instagram content creator activations. In-store activations reinforce the message at the point of sale.