September 22, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Effie Case Study: How Tinder’s Turnaround Started ‘With a Swipe’

In its latest marketing campaign, Tinder riffs on some classic romantic comedy tropes straight out of a 1990s Jennifer Lopez flick, with adorkable, clumsy characters, chance encounters on busy city streets and rain-soaked embraces. The message is that meet cutes happen on Tinder all the time, although maybe not exactly the way they do in…
Adweek Feed