oOh!Media and OMD bring Pepsi’s new brand identity to life

oOh!Media New Zealand and OMD New Zealand have teamed up to bring Pepsi’s new brand identity to the Kiwi market with a bang.

The new campaign centred on a piece called The Globe, which can be found outside Auckland’s Commercial Bay shopping centre.

Reminiscent of the iconic Universal Studios, the Pepsi-branded globe can spin 360 degrees and is adorned with spotlights.

“This activation goes beyond traditional advertising; it’s about creating impactful interactions with consumers,” says Kim Clark, Senior Brand Manager at Pepsi New Zealand.

“We wanted to create a stop, stare, engage moment with our customers to gain more than an impression but their active attention and interest”.

“The Globe” was displayed in Commercial Bay from July 1st to July 7th, inviting the public to interact, take photos and share their experience on social media.

Charlotte Parker, OMD Business Director says, “OMD was challenged to launch Pepsi’s updated brand identity to the NZ market with a bang! We knew we needed to create an attention-grabbing media moment. oOh!’s creativity and bravery to push outside the bounds has helped us bring to life a bespoke media solution never before seen in NZ.”

Corinne Wilken, oOh!’s Creative Services Director highlighted the collaborative effort with OMD in launching “The Globe”, stating, “When partnering with OMD, we aimed to explore new opportunities to captivate consumers. The Globe perfectly demonstrates a commitment to innovation and creativity. We are thrilled to bring this campaign to life.”

In addition to “The Globe,” the campaign has been brought to life across key locations nationwide with a mix of small and large format oOh! assets including the Symonds St Hub in Auckland, a full floor decal in the Wellington Train Station Underpass and premium retail video on oOh!’s largest digital screen in Sylvia Park.

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