November 8, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What Brands Can Learn From AT&T’s Essence Fest Activation

For the artists performing on AT&T’s Dream in Black stage at this year’s Essence Fest, it was all about celebrating the 30 years of history behind the annual celebration of Black culture and community. The festival takes place in New Orleans and among the major sponsors is AT&T, which has been a long-standing partner since…
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