November 14, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Adtech’s 3 Main Gripes With Google’s Privacy Sandbox

Several firms have recently tested Privacy Sandbox, the suite of solutions Google has offered the programmatic ecosystem to use instead of third-party cookies. Along with highlighting some familiar complaints, the firms raised new gripes about how protocols are lacking. Criteo, Index Exchange, NextRoll and MiQ all published public reports in the past two weeks detailing…
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