November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Streaming Is the Star of a Reported $76 Billion NBA Media Rights Deal

The NBA is one step closer to welcoming Amazon to the party, and NBC back into the fold, while perhaps saying goodbye to Inside the NBA and Charles Barkley. After an early summer of speculation about NBA media rights that raised questions about incumbent broadcaster Warner Bros. Discovery and its future with the league, The…
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