November 8, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Redefining Value: The Strategic Vision Behind Verizon’s Total Wireless Rebrand

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Verizon Value CMO Cheryl Gresham and CRO David Kim. They explore the innovative strategies behind rebranding Total by Verizon to Total Wireless, fostering strong connections with diverse communities and maintaining a competitive edge. Verizon Value is renowned for its…
Adweek Feed