December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

CeraVe Made a Soap Opera to Educate Gen Z About Drama-Free Skincare Habits

When a glamorous young woman named Xochitl Cleansington begins her day, all seems well in the family mansion. The first sign of trouble appears when her bottle of CeraVe cleanser is empty. She searches for a backup, but all she finds is a cabinet full of hand soap. Cue a dramatic scream and swelling soundtrack,…
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