November 14, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Exclusive: Data Firm Alliant Hires Bank to Pursue Sale

Data company Alliant has hired investment bank BrightTower to conduct a sale process, according to two sources familiar with the matter. Alliant calls itself a data cooperative, which means it’s a hub where brands can add their data to share with other brands. Most of that data is about what consumers bought. Alliant has more…
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