November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Former PepsiCo CMO Todd Kaplan Lands at Kraft Heinz

Marketing maven Todd Kaplan, who left PepsiCo last month after a 17-year run at the food and beverage giant, has announced his new role as CMO of Kraft Heinz North America. Kaplan will be leading a $ 22 billion portfolio of legacy brands including Heinz, Kraft Mac & Cheese, Oscar Mayer, Velveeta, Philadelphia Cream Cheese, Lunchables,…
Adweek Feed