Netflix grew its overall revenue by 17% year over year – a huge jump from Q2 last year, when that number was just 3%. Now that the platform’s ads plan is hitting a certain level of scale, ad revenue is becoming a source of profit.
The post Netflix’s Advertising Business Is Boosting Profit Margins appeared first on AdExchanger.
More Stories
How Do You Solve A Problem Like TV Measuring? Maybe This CIMM Report Will Help
Westfield celebrates the season with ‘Feels Like Christmas’
The New Rules of Marketing With Gary Vaynerchuk