November 8, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Netflix’s Advertising Business Is Boosting Profit Margins

Netflix grew its overall revenue by 17% year over year – a huge jump from Q2 last year, when that number was just 3%. Now that the platform’s ads plan is hitting a certain level of scale, ad revenue is becoming a source of profit.

The post Netflix’s Advertising Business Is Boosting Profit Margins appeared first on AdExchanger.

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