Netflix grew its overall revenue by 17% year over year – a huge jump from Q2 last year, when that number was just 3%. Now that the platform’s ads plan is hitting a certain level of scale, ad revenue is becoming a source of profit.
The post Netflix’s Advertising Business Is Boosting Profit Margins appeared first on AdExchanger.
More Stories
Here’s What Buyers Really Thought of the 2024 Upfront
ADWEEK Elevates Jenny Rooney to Chief Brand and Community Officer
Pure SEO expands team with three new digital experts