Allie the alien invades The Warehouse for epic Mega Toy Sale

AUCKLAND, Friday: DDB Aotearoa and The Warehouse have teamed up to bring us Allie the Alien! Allie is here to promote The Warehouse’s annual Mega Toy Sale.

Allie, an alien who loves toys but dislikes humans, crash-lands through The Warehouse’s roof, finding a toy paradise. But Allie encounters a scary human, sparking an exciting “hide and seek” promotion for kids.

Kids can search for Allie in-store and win cool prizes. Allie’s adventure lets the audience rediscover the magic of toys through alien eyes. “We are so excited to introduce Allie to the magical world of toy aisle at The Warehouse.”

“We are so excited to introduce Allie to the magical world of toy aisle at The Warehouse.”

“Allie is not only a cute creature kids will be excited to find, but a great mechanism to drive customers into our stores.”

The hunt for Allie has motivated customers to visit The Warehouse for the Mega Toy Sale and the fun search. Kids and adults alike can find a cut-out of Allie in-store.

The Warehouse hopes Allie will keep them as the top toy destination for Kiwi kids across Aotearoa.

CREDITS

The Warehouse
Chapter member: Caydon Crombie
Chapter member: Kirstie Wiggins
Chapter member: Bella Clarke
MAC Operator: Andrea Williams

Chapter Area Lead Buying & Design: Jenny Epke 

Animation house- Cirkus
Director: Christian Greet
Compositing/Rendering: Audee Halim, James Turnbull
3d Modelling, Rigging and Animation: Bruno Etchepare, Joon Seok Yoon, Vincent Wahlmann, James Turnbull, Danilo Pinheiro
Producer: Marko Klijn

Production company: Chillbox
DOP: Clayton Carpinter
Art Director: Harry Dowle
Luke Wheeler: 1st AD
Producer: Sheldene Seth

Agency credits: DDB Aotearoa
Media agency: OMG New Zealand