As momentum builds for the 2024 Paralympics in Paris, Lumo’s new partnership supports and celebrates Kiwi Paralympians on billboards across the country.
In an announcement today, Lumo GM of Platforms and Partnerships Jack Plowright says it is an honour to support both Paralympics New Zealand and the NZ Paralympic Team as their official out-of-home media partner.
“The Lumo digital billboard network is the perfect platform to showcase their inspiring stories and achievements. We can’t wait to play our part in backing the team’s lead-up to Paris and celebrating their success with the rest of the country.”
Something to talk about
Committed to supporting local organisations, charities, and businesses, Lumo will feature the NZ Paralympic Team’s “We’ll Give You Something to Talk About” campaign.
It will also bring to life the team’s successes during the Paris 2024 Paralympic Games through its dynamic DOOH network across the country.
Partnering with a locally owned media partner is an absolute delight for Paralympics New Zealand CEO Greg Warnecke and his team.
“We are excited that their innovative and eye-catching digital screens will feature our incredible Paralympic athletes. We appreciate the commitment Lumo is making to support our ‘Something to Talk About’ message and to promote the NZ Paralympic Team during their Paris 2024 Games campaign.”
Phased campaign
The first phase of the partnership will showcase powerful athlete imagery, reinforcing the campaign message.
During the Games, Lumo’s digital billboards will highlight key athletes and moments from the NZ Paralympic Team. Afterwards, Lumo will celebrate the team’s exceptional moments and achievements.
The post Lumo named as OOH partner for Paralympics NZ appeared first on stoppress.co.nz.
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