Mitre 10 celebrates their 50th with an innovative YouTube ad

AUCKLAND, Today: To celebrate its 50th Birthday in June, Mitre 10 New Zealand and FCB Media launched AUNZ’s first YouTube Ad on Pause.

Mitre 10 offered a huge cash prize pool to its customers. FCB Media’s task was to make the campaign unmissable and easy to enter.

“One of our goals for Mitre 10’s 50th birthday was to try something new and innovative in digital advertising,” says FCB Media’s Head of Digital Planning, Agatha Zeimianska.

“It’s great that after 40+ years of partnership, FCB continues to bring innovative media thinking to the table.” – Jules Lloyd-Jones

With over 2 million Kiwis streaming YouTube on TV, the new format drives engagement by taking over the screen when viewers pause, offering a compelling call to action.

“It’s great that after 40+ years of partnership, FCB continues to bring innovative media thinking to the table,” says Mitre 10’s Chief Marketing Officer, Jules Lloyd-Jones.

“We jumped at the chance to be first to market with Ad On Pause, thanks to FCB’s close relationship with Google.”

John Waltmann, Retail Industry Manager at Google, adds, “FCB’s move to try new things on YouTube with Mitre 10’s campaign shows what a test-and-learn approach can do.”

About FCB Media
FCB Media is the most awarded media agency in New Zealand, consistently recognised for its creative and data-driven approach to delivering success for their clients. As part of the global FCB and IPG Mediabrands networks, FCB Media are uniquely positioned to deliver the service of an indie, but with the tools, talent and buying power of a big global network.