November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Kellanova Names IPG Global Creative Partner on Priority Brands

Kellanova, formerly the Kellogg Company, is expanding its partnership with Interpublic Group after an extensive evaluation of the company’s global agency model. FCB will now lead on global and priority brands, including Pringles, taking over from Grey. FCB will partner with The Martin Agency and MullenLowe across all Kellanova regions. In addition, Publicis and its…
Adweek Feed