November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google Won’t Kill The Cookie. Here Are The Winners And Losers

Google’s announcement Monday that it won’t kill the third-party cookie in Chrome rocked the ad industry. In the immediate aftermath, it seemed like the sword of Damocles hanging over the ecosystem had been sheathed. Certainly, marketers no longer have to wring their hands over how their digital ads will perform without cookies to power targeting…
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