Performance Marketing and Brand Building With Gabrielle Wesley, CMO of Mars Wrigley

Welcome to this special episode of the Marketing Vanguard podcast, recorded at Cannes Lions. It’s a pleasure to welcome Gabrielle Wesley, CMO and svp of marketing at Mars Wrigley North America. Join us as we discuss marketing, innovation and creativity in the CPG industry, exploring the balance between performance marketing and building brand equity, leveraging…
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