November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Privacy Sandbox Has Always Been a Farce

By deciding to keep third-party cookies in Chrome, Google delivered the latest punchline in its years-long comedy of errors. And no one is laughing. As the chief technology officer of an adtech measurement company, I’ve spent years in the trenches of W3C meetings about the Privacy Sandbox, poring over documents and even submitting an API…
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