December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Cushelle’s Kenny the Koala Advocates for Taking ‘Me Time’ on the Toilet

With the cost-of-living crisis leaving many Brits stressed, U.K. toilet paper brand Cushelle is encouraging them to embrace a bit of selfishness and treat themselves to luxurious “me time”–on the toilet. The “Selfishly Soft” ad, from agency Publicis London and BAFTA-nominated director Jim Archer, shows people taking time for themselves on the toilet and engaging…
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