LONDON, Today: Colgate-Palmolive chose WPP as its Amazon agency for Europe, consolidating Amazon media activities with one company. WPP will...
Month: July 2024
This chestnut thoroughbred struggles with speed and consistency, seems to have four left feet and may be past his prime....
What does programmatic media have in common with toilet paper? A lot more than you might think. Consider the question...
Rotten Tomatoes has the Tomatometer. Futurama invented the Cool-O-Meter. But only Storm King Comics can boast to being the home...
Sure, it’s July. But as the 2024 holiday shopping season nears, using location intelligence allows businesses to integrate physical and...
When mysterious crop circles appear in a field, you probably wouldn’t expect toy company Lego to be responsible. Knowing that...
Google's announcement Monday that it won't kill the third-party cookie in Chrome rocked the ad industry. In the immediate aftermath,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. High Spot Spotify reported its second consecutive quarter...
This year marks a major birthday for Griffin’s and the beloved biscuit brand wants all of Aotearoa to join in...
BuzzFeed's recipe publisher, Tasty, is debuting a new foray into shoppable commerce through a partnership with premade meal delivery service...