Beef + Lamb NZ fuels Olympic dreams

AUCKLAND, Today: Beef + Lamb New Zealand has teamed up with the New Zealand Olympic Team, and BCG2 has crafted a new campaign to celebrate.

Aiming for Olympic Gold? It all begins with a strong start, and beef and lamb are the perfect fuels.

Katie Ward, Marketing Manager at Beef + Lamb New Zealand Inc, stated, “Beef and lamb are fuel for high performance – not just in everyday life, but also on the world’s biggest sporting stage.

“Partnering with the NZ Olympic Committee further solidifies this connection, positioning New Zealand beef and lamb as the choice of champions and reinforcing the role of our products in achieving greatness.”

“Partnering with the NZ Olympic Committee further solidifies this connection.” – Katie Ward

The campaign showcases past and present New Zealand Olympians, including some familiar faces from previous Beef + Lamb campaigns. Stacey Waaka returns as the brand ambassador, celebrating our first gold in Paris.

Robin Powell, Creative Director at BCG2, said, “I’m a massive fan of the Olympics. So trawling through hours of Olympic sporting footage wasn’t exactly a chore. I’m also partial to a nice piece of medium rare grass-fed Wagyu. The dream job really.”

With a fresh soundtrack and slick editing, the campaign highlights the crucial role of beef and lamb in an athlete’s performance.

Catch the campaign online and on air throughout the Olympic season. Go the New Zealand Team!

BCG2 is a 100% locally owned communications, design, digital, and media agency.

• bcg2.com/beef-lamb-nz-2024-olympics

CREDITS

Client: Beef + Lamb New Zealand
Marketing Manager: Katie Ward
Agency: BCG2
Creative: James Blackwood, Robin Powell
Account Director: Dean Taylor
Editor: Richard Parker
Original Music Composition: Ethan and Fynn Blackwood
Track-lay and Mix: Nigel Foster