December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Taglines Are Fun and Effective. But There’s an Art to Them

There are some things money can’t buy. One of them is brand love: The places in your heart a company can occupy aren’t bought. They’re earned. Yet, as long as there’s been marketing, companies have used a device known as the tagline (or slogan, strapline, motto, credo and a slew of other aliases) to hit…
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