Mentos and The Idea Shed’s refreshing new twist

AUCKLAND, Today: Auckland’s creative agency, The Idea Shed, has teamed up with Perfetti Van Melle for the new Mentos campaign, Fresh Feels Like, part of the YES TO FRESH platform. This is The Idea Shed’s debut campaign for Mentos.

Aiming to give everyday moments a fresh twist, the campaign positions Mentos as more than a breath freshener – it’s a fresh mindset. Mentos sought a local touch for New Zealand, leveraging a significant Out-Of-Home media buy.

“The ‘Fresh Feels Like’ campaign beautifully captures Mentos’ essence, thanks to TIS.” – Michael Puglisi

“The thrill of turning everyday moments into something unexpectedly fresh is what we wanted to bottle with this campaign,” says Richie Strettell, Partner at The Idea Shed. “Our goal was to create relatable yet delightful scenarios that resonate with our audience, showcasing that fun needs no reason.”

This campaign seeks to make Mentos the go-to brand for injecting fresh fun into daily life. Fresh Feels Like features everyday scenes transformed by unexpected events, capturing the essence of ‘fresh’ in a poetic, relatable way.

“The ‘Fresh Feels Like’ campaign beautifully captures Mentos’ essence, thanks to TIS. Their collaborative spirit and creative vision, bolstered by our brand team’s support, were key to bringing this vision to life.” – Michael Puglisi, Country Manager ANZ at Perfetti Van Melle.

CREDITS

The Idea Shed
Partner / Executive Creative Director: John Volckman
Partner: Richie Strettell
Group Creative Director: Steve Madgwick
Senior Creative: Daniel Miller
Senior Designer: Claire Hughes
Designer: Eleisha Kubale
Head of Growth: Karin Andreasson
Country Lead: Tyler Shepherd

Production
Production Agency: Chronicle Studios
Head of Production: Dale Bennetto
Director of Photography: Si Kirk
Producer: Kate Turner

Havas New Zealand
Head of Media: Rafis Kadir
Senior Account Manager: Lisa Clapperton

Client team
Senior Brand Manager, Perfetti Van Melle: Nikolah Best
Assistant Brand Manager, Perfetti Van Melle: Margretta Sowah
Country Manager ANZ, Perfetti Van Melle: Michael Puglisi