Danelle Ayers launches Moda: A fresh take on hotel marketing

AUCKLAND, Today: Danelle Ayers, former QT Hotels & Resorts Head of Brand & Marketing, unveils her new venture, Moda.

Moda is a creative studio dedicated to empowering hotel and hospitality businesses. Ayers says, “I’m excited to use my unique skillset to help a diverse range of hoteliers dial up their brand and marketing creativity and unlock growth opportunities.”

Described by peers as ‘wildly talented’ and ‘world-class,’ Ayers is driven by curiosity and a desire to help brands reach their potential. She boasts a stellar track record of driving commercial outcomes.

Ayers successfully led notable initiatives, including the award-winning Curious Currencies campaign; the QT x Dyson: Engineered for Chaos partnership; the qtQT cabins brand at QT Gold Coast; and the collaboration with Four Pillars to launch Gilded Chaos Gin. She also established the Rydges brand in New Zealand, leading it to numerous accolades.

Norman Arundel, Director of Hotels & Resorts at EVT, says, “I’ve been in the hotel business for almost as long as I can remember. During that time, I’ve had the pleasure of working with and learning from some of the best brand development people in the business.

“Danelle Ayers is amongst the best I’ve seen – she possesses a vivid vision of what the customer wants to see and the ability to translate that vision into action.”

With two decades of experience across New Zealand, Australia, and the UK, Ayers has honed her skills in strategy, brand narratives, campaigns, and inspiring creative teams. “I thrive on doing things differently and elevating brands to have a unique competitive advantage,” says Ayers.

“I’m excited to use my unique skillset to help a diverse range of hoteliers dial up their brand and marketing creativity and unlock growth opportunities.” – Danelle Ayers

“For me it’s about enhancing the customer experience and growing brand love, which, in turn, cultivates customer loyalty and drives commercial success. I’m looking forward to partnering with hoteliers, management companies, owners, and developers to provide innovative solutions through strategy, branding, marketing, and project management.”

Ayers’ diverse operational background enriches her expertise and understanding of hospitality, providing critical insights into hotel operations. This unique lens allows her to positively impact clients’ businesses through Moda.

Moda offers ‘made-to-measure’ services tailored to each client, including:

• Brand: Creating and building standout brands
• Marketing: Unlocking growth through creativity
• Communications: Crafting compelling stories
• Project Management: Safeguarding project objectives
• Consultancy: Guiding performance improvement
• Mentorship: Enhancing individual expertise

Known for her positive energy and warm personality, Ayers connects authentically with people. Her modus operandi focuses on exceptional work with exceptional people and products.

• For more information or to get in touch, visit www.studiomoda.co or email: danelle@studiomoda.co