Streaming TV (STV) has transformed content consumption. Viewers find it convenient and cost-effective and they enjoy the vast range of content to binge. As STV continues to grow exponentially, its full potential as an advertising channel hinges on building robust measurement capabilities. STV bridges the gap between the targeted advertising of digital formats and the […]
The post It’s Time To Use Streaming TV As A Full-Funnel Advertising Channel appeared first on AdExchanger.
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