November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What Warner Bros. Discovery’s Lawsuit Over NBA TV Deal Means for Matching Rights

On July 26, WBD and TBS filed suit in New York against the NBA, NBA Media Ventures and NBA Properties, asserting that they exercised their “matching rights” by accepting an offer that the NBA was willing to extend to Amazon in a new media rights deal with the streamer, fellow newcomer NBCUniversal and current NBA…
Adweek Feed