This summer, the world has been glued to their screens for the Olympics. Traditionally, these events have been synonymous with appointment TV, where viewers gather around the television to tune in at specific times. And we’re seeing that this draw persists today. The opening ceremonies alone drew in nearly 29 million US viewers – the […]
The post The 2024 Olympics Is A Reminder That Appointment TV Is Alive And Well appeared first on AdExchanger.
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