Yarn takes the helm for HELL Pizza’s bold new campaigns

AUCKLAND, Today: After a competitive pitch, indie agency Yarn has been chosen to handle brand strategy and creative for HELL Pizza in New Zealand and Australia.

HELL CEO Josh Drake says, “Ever since our founder Callum Davies opened the doors to the first Wellington store back in 1996, HELL has been uncompromising when it comes to serving top-quality ingredients.

“It’s an attitude we’re proud still stands to this day – from serving ethical and free-range ingredients, catering for all dietary requirements and leading the way on sustainability commitments.

“Now we’re at a point where we’re looking to capitalise on the legendary status of the brand, appealing to new customers as well as continuing to engage our loyal fan base,” Josh adds.

“We’ve absolutely loved creating some incredible campaigns with HELL over the past few years.” – Heath Davy

HELL Marketing Manager Siang Tay adds, “The Yarn team have understood HELL from the get-go and we see them as the best fit to help us take the brand forward.”

Yarn CEO Heath Davy shares his excitement: “We’ve absolutely loved creating some incredible campaigns with HELL over the past few years. They’re a bold and daring bunch and alongside Rich Robson, Matt Sellars and the rest of the Yarn crew, we’re excited at the prospect of what’s to come.”

Yarn has crafted several HELL campaigns in recent years, gaining global media attention and winning multiple international awards. Notable campaigns include ‘AfterLife Pay,’ the ORCA of the Year ‘Impossible Disguise,’ and the Stockholm billboard that told Greta Thunberg to go to Hell.

Yarn will continue working with HELL alongside other agency partners, including design agency Inject and Mosh Social Media.