Federation’s love match show aims to help Kiwis bank better

A take on well-known love match reality TV, new series Money Match Up created by The Co-operative Bank, Federation and D3 wants to help Kiwis bank better.

Running in collaboration with Warner Bros Discovery, the show gets Kiwi couples talking about money, discovering where their money views match-up and where they don’t – leading to some eye-opening moments.

The show is hosted by Comedian Sam Smith, who is joined by The Co-operative Bank’s Wellington Branch Manager, Chloe Mexted.

No relationships were harmed

“Fortunately, we didn’t break up any relationships in the making of Money Match Up!” says Brad Collett, Chief Creative Officer at Federation.

“Instead, we set out to disrupt the predictability of the banking category of same-same with a cheeky approach. Authenticity is key when you’re making something like this, which is why it was crucial to have buy-in to the idea from a partner like Warner Brothers Discovery to help give the show serious credibility.

“We wanted to keep it real for those show-stopping moments when couples find out where their relationship with money is a match made in heaven, or where it needs some extra love. It’s been massive to create an entire show of multiple episodes, that will get New Zealanders talking about money with friends, family and significant others – as well as coming and talking with the amazing team at The Co-operative Bank.”

Better banking

Catherine Bateman, Chief Marketing Officer for The Co-operative Bank adds how exciting this innovative extension is to its #BankBetterNZ platform.

“Money Match Up encourages Kiwis to have open conversations about money – something that’s not always easy to do. We think that having an awareness about your own money habits and how these match (or not) with your partner and family is a great step towards better financial wellbeing.”

“The Co-operative Bank has a genuine point of difference at a time when customers are looking for some greater financial certainty. Because we’re customer-owned, we believe we have a better banking model that works alongside customers and supports them to achieve this,” says Bateman.

“We aim to become the bank of choice for New Zealanders wanting to bank better, and we’re excited about how Money Match Up continues to disrupt the category to grow our brand and customer consideration.”

Dan Bye, Chief Strategy Officer for Federation says challenging the status quo is at the heart of any true challenger brand, and it’s a core and foundational belief of The Co-operative Bank and the #BankBetterNZ brand platform.

“Together with our media mates at D3 we are on a mission to drive the already growing brand consideration for The Co-operative Bank with Money Match Up in a fun and engaging way to put a spotlight on the brand, while adding genuine value to the lives of real customers.

“That’s what banking better is all about.”

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