Lisa Divett takes the lead at dentsu Aotearoa as Chief Strategy

AUCKLAND, Today: dentsu Aotearoa has brought on Lisa Divett as Chief Strategy Officer to enhance the agency’s capabilities at the crossroads of marketing, consulting, and technology.

Her role focuses on driving impact through innovative solutions for marketers and brands.

Divett’s extensive strategy and planning experience spans agencies like Clemenger BBDO, Proximity New Zealand, and Colenso BBDO. After running her own consulting practice, she’s returning to agency life, drawn by the exciting opportunities at dentsu. Additionally, she has served as Convenor of Judges for Effie Aotearoa for the past three years.

Of Ngai Tūhoe and Pākehā descent, Divett is deeply committed to promoting diversity and creating opportunities for Māori in the creative industry. This aligns perfectly with dentsu’s mission to positively impact society.

“Her passion for promoting opportunities for Māori in the creative industry is genuine, and I know her expertise and energy are going to make an enormous impact across our business and with our clients.” – Rob Harvey

Rob Harvey, dentsu Aotearoa CEO, remarked, “Lisa’s experience in driving strategy that doesn’t just deliver growth for business, but adds real value to the world aligns with dentsu’s global philosophy of Business to Business to Society, meaning outcomes that are good for business and good for society.

“Her passion for promoting opportunities for Māori in the creative industry is genuine, and I know her expertise and energy are going to make an enormous impact across our business and with our clients.”

Divett expressed her enthusiasm, saying, “My first advertising role was in a fully integrated agency, I loved solving problems by drawing upon the unique minds that are attracted to different disciplines and I’m excited that dentsu’s model recognises the power of this approach. Creating ideas which leads us into the “Never Before” gives me goosebumps. I can’t wait to get started.”

At dentsu Aotearoa, she will lead a multi-disciplinary team of strategists working at the intersection of creative, media, and experience, driving innovation and impact for dentsu clients.

This appointment comes on the heels of dentsu Aotearoa’s recent success at the Cannes Lions, where they secured three awards for their groundbreaking ‘Aid Aisle’ campaign for FreshChoice. It also follows the appointment of Sam Yap-Choong as GM of Data & Analytics for dentsu Media.