November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why This Speaker Brand Is More Into Video For Marketing Than Audio

Samsung-owned audio electronics manufacturer HARMAN International doesn’t advertise much in audio environments. That may sound odd for a brand that makes and sells speaker systems, headphones and other audio gear, but there’s a good reason, said Chris Epple, HARMAN’s VP of marketing in the Americas. Say an ad for a premium speaker manufactured by HARMAN’s […]

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