Wright Communications adds top talent to boost impact

AUCKLAND, Today: Wright Communications, New Zealand’s largest B Corp certified PR agency, is excited to announce two new hires, strengthening its leadership in consumer brands and increasing its positive impact.

Amy Robens steps in as Group Account Director – Consumer and NGO, a role that highlights Wright Communications’ dedication to enhancing its leadership team with top talent. Amy’s expertise will guide the future of their consumer and NGO practices, ensuring clients receive tailored strategies that protect and elevate their brands.

Nikki Wright, Managing Director of Wright Communications, shares, “Amy’s presence strengthens our ability to deliver intelligent, authentic brand narratives that resonate deeply and build lasting trust.”

“Our team is committed to helping brands with products or services that support Kiwis in transitioning to sustainable lifestyles and seek recognition for doing the right thing,” adds Amy Robens.

“We excel in creating smart, multi-channel brand communications that connect influencers with conscious consumers, build stakeholder trust, and enhance brand reputation in the sustainability space.

“What drew me to Wright Communications is the agency’s genuine commitment to its clients and its people. Here, it’s not about egos; it’s about collaboration and driving real change. I’m excited to be part of a team that’s at the forefront of creating memorable, authentic brand stories that avoid the pitfalls of greenwashing,” she says.

“With our B Corp certification and a strong focus on sustainability, Wright Communications is uniquely positioned to help brands navigate communications challenges and amplify their positive impact.” – Nikki Wright

Joining the team as an Account Executive, Melanie Araya brings a communications degree, a passion for sustainability, and top-tier service experience from her time as an Air NZ Business Premier flight attendant.

Wright Communications, a three-time Agency of the Year award winner, has earned the trust of leading consumer brands like Toyota, Lexus, and Unilever. The agency’s growth in consumer PR stems from its deep understanding of sustainability, innovative solutions, and flawless execution—all while maintaining budgets, workflows, and transparent communication.

“With our B Corp certification and a strong focus on sustainability, Wright Communications is uniquely positioned to help brands navigate communications challenges and amplify their positive impact,” Nikki Wright says.

“The agency continues to build on its reputable corporate and sustainability offerings.

“Our combined expertise in corporate issues management, product recall preparedness, and sustainability gives us a distinct advantage in delivering comprehensive PR solutions that consumer brands highly value,” she says.

Known for the longevity of its client relationships, Wright Communications’ success reflects the quality of its work.

“Our team is also committed to social impact, dedicating $ 100,000+ in pro bono time to valued charity clients every year,” Nikki Wright adds.