December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Hyundai’s New Marketing Direction

Last month, Hyundai restructured its marketing department. The auto manufacturer eliminated the chief marketing officer role and split those responsibilities into two separate jobs: creative and performance. The move has precedent, says Angela Zepeda, Hyundai’s former CMO – and now its chief creative officer – on this week’s episode of AdExchanger Talks. Numerous other brands, including Wells […]

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