Good news for the MFA averse: Buy-side platforms can block made-for-advertising sites by default … if they want to, that is. AdLib, a self-serve buying platform that connects to DSPs, announced a partnership on Wednesday with Jounce Media, which analyzes programmatic supply chains. The purpose is to ensure that supply purchased through AdLib’s platform is […]
The post Jounce Partners With Self-Serve Buying Platform AdLib To Block MFA By Default appeared first on AdExchanger.