It’s been a turbulent year for AppLovin. The Securities and Exchange Commission launched an investigation last month into its data...
SelfServe
Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use...
British advertising titan WPP is rolling out a self-serve version of WPP Open, its AI marketing platform. Adweek Feed
Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part...
Good news for the MFA averse: Buy-side platforms can block made-for-advertising sites by default … if they want to, that...
TikTok announced new tools for advertisers today at its fourth annual TikTok World event, focusing on artificial-intelligence-powered automation and measurement...
Publishers are eager to work with big agency holding companies, but small and midsize brands (SMBs) get less publisher love,...
MikMak rolled out an “apples-to-apples comparison” tool across social, search, programmatic, streaming video and retail media Wednesday, dubbed MikMak Commerce...
American City Business Journals earns about 90% of its revenue from direct sales. So it is looking to invest in...
U.S.-based artists on Spotify can now use its Marquee self-serve ad-buying option to promote their eligible releases in 14 markets,...