December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Agency Ad Tech

Every agency holding company is grappling with similar questions: How to add value at a time when automation puts jobs at risk? How to avoid a race to the bottom with marketer RFPs? And how to mollify shareholders, who look for fatter margins and growing revenue? For Publicis, the answer has been to acquire retail […]

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