dentsu appoints Lisa Divett to lead strategy

dentsu Aotearoa has appointed Lisa Divett as Chief Strategy Officer to help drive the organisation’s capabilities in marketing, consulting and technology.

Divett brings extensive strategy and planning experience, working across agencies including Clemenger BBDO, Proximity New Zealand, and Colenso BBDO.

More recently Divett has run her own consulting practice but has been enticed back into the agency world out of excitement for the dentsu opportunity in market. Divett has also served as Convenor of Judges for Effie Aotearoa for the past three years.

Of Ngai Tūhoe and Pākehā descent, Divett is passionate about promoting diversity and opportunities for Māori in the creative industry and aligned to dentsu’s ambition to have a positive impact in society.

Rob Harvey, dentsu Aotearoa CEO, says, “Lisa’s experience in driving strategy that doesn’t just deliver growth for business, but adds real value to the world aligns with dentsu’s global philosophy of Business to Business to Society, meaning outcomes that are good for business and good for society.

“Her passion for promoting opportunities for Māori in the creative industry is genuine, and I know her expertise and energy are going to make an enormous impact across our business and with our clients.”

Divett adds, “My first advertising role was in a fully integrated agency, I loved solving problems by drawing upon the unique minds that are attracted to different disciplines and I’m excited that dentsu’s model recognises the power of this approach. Creating ideas which leads us into the “Never Before” gives me goose bumps. I can’t wait to get started.”

The appointment follows on from dentsu Aotearoa’s recognition at the Cannes Lions, securing three awards for its innovative ‘Aid Aisle’ campaign for FreshChoice; and the recent appointment of Sam Yap-Choong as the GM of Data & Analytics for dentsu Media.

The post dentsu appoints Lisa Divett to lead strategy appeared first on stoppress.co.nz.

stoppress.co.nz