Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the awareness and affinity that lead to lifetime value and loyalty? The answer is “all of the above.” Still, despite years of talk about “holistic” marketing, too often, advertising professionals view branding and performance efforts as […]
The post Forget Branding Vs. Performance – Both Are Critical, And Attention Metrics Bridge The Gap appeared first on AdExchanger.
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