November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Forget Branding Vs. Performance – Both Are Critical, And Attention Metrics Bridge The Gap

Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the awareness and affinity that lead to lifetime value and loyalty?  The answer is “all of the above.” Still, despite years of talk about “holistic” marketing, too often, advertising professionals view branding and performance efforts as […]

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